The Challenge
EA Sports partnered with Twitch Prime to introduce Madden NFL 20's new Superstar KO mode and needed to create an engaging live broadcast experience at Grant Park in Chicago, featuring NFL talent, music artists, and pro streamers.
Our Solution
Our showcase broadcast took place at the NFL's 100th Season Kickoff Party at Grant Park in Chicago, IL. We engineered a mobile broadcast studio to capture all the elements of the EA Madden NFL 20 Stage, including the NFL Main Stage production truck to capture the finale.
The 1,500 ft. of fiber optic cable created a bridge between the two stages, our mobile broadcast studio and the NFL's broadcast truck, and took the camera and gameplay feeds for final compositing to send to Twitch.
Tournament hosts placed four teams, who were then paired with a pro Twitch streamer and Twitch Prime member (who qualified to play earlier in the day). Our final broadcast ran live from The Westin San Diego Gaslamp Quarter as a final Streamer Invitational and lead-in to Twitch Con 2019. A best of three single-elimination round of Superstar KO mode was played on the EA Madden NFL 20 Stage to determine who would play in the finals on the NFL Main Stage and become the Crown Cup winner in Chicago. GoldGlove would prove victorious.
The Client
Our Roles
- Broadcast Engineering
- Broadcast Production
- Stream Engineering
- Pre Production & ROS Development
- Scriptwriting
- Tournament Design
- Gameplay Operations
- Content Segment Production
- Custom Web Development
- Networking Engineering & Large Scale Wireless
- Custom Graphics & Playback
- Equipment Rental
- Talent Management
