The Challenge

The COVID-19 pandemic created many challenges that were especially felt by those with intellectual disabilities. As a long standing partner of Special Olympics, Microsoft recognized that meaningful engagement was desperately needed as in-person events were cancelled, and launched the 2020 Special Olympics Xbox Virtual Gaming Event featuring Forza Motorsport 7 to bring athletes together to virtually connect and compete.

Our Solution

This broadcast was produced in partnership with Turn 10 Studios and the Xbox Team and it was streamed on Xbox, YouTube, Twitch, and Mixer. Athletes from 11 state Special Olympics Programs participated. This event showcased the positive impacts of gaming by creating meaningful connections, while spreading the message of inclusion to a global audience by celebrating people of all abilities.