Our Solution

When Seattle was awarded an NHL expansion team, everyone was on the edge of their seats for any any information: announcement of general manager, head coach, and of course the team name that would become the Kraken

At this point, the internal production team for the fledgely NHL team was minimal, and they didn't have the internal resources to support coverage for the launch press conferences.

Atomic was tapped to provide the primary press conference feeds that would be broadcast on the team's Instagram , as well as the official NHL.com, and team website, and picked up by additional broadcast outlets. A branded 9x16 Instagram overlay and custom scripting was used to integrate with the Instagram's live streaming feature.

Our team provided the on-location multi-camera production crew to capture the audio and video, as well as playback live hype videos, graphics and other support materials for the event.

We supporteed conferecnes in Seattle as well as at the team's minor league facility in Palm Springs